I wish these new social media apps popping up trying to pull eyeballs from Twitter, Instagram, and Facebook would embrace one thing: you must have an API that’s supported by the social media management platforms like HootSuite, Buffer, and Sendible. I’d be posting on VERO True Social and others if Sendible and Heropost – Social Media Management Tool supported them. Supporting Google Business Profile was a deciding factor because so few of these apps supported posting to GMB. Vero has been around for YEARS with no API or third-party support? Massive fail.